A teaser from Clarke's book. If you want to know what the secret ingredient is take a look at his Sticky Minds article.
Craig interrupted my thoughts, "It doesn't surprise me that you are in the mess you are in. My education and experience are in Quality and Lean thinking and it is obvious to me that when your industry embraced quality it embraced the wrong quality guru and it neglected the one vital secret ingredient that makes doing quality easy."
I sat up straight in my chair. "Secret ingredient?"